In the present time where everything is revolving around technology; market surveys are also digitalizing their ways. In this process incorporating AI seems to be the most promising of the lot. AI combined with machine learning, helps researchers to streamline the core activities of market research like collection, analysis, and interpretation of relevant information at an unprecedented level. Thus, with the use of AI in market research, researchers can ensure better field management, frame more potent questionnaires, make sense of the monster called Big Data, and, finally, boost their creativity. But time is valuable and in a "busy" culture, surveys over fifteen minutes see higher dropout rates. While traditional qualitative research can be time-consuming and expensive, other methods...
Emmanuel Christi Das, Editor
Abhijit Dasgupta, Director BDVA & BDS, SP Jain School of Global Management
Vivek Pandey, VP and Business Head, Colombia
Nishant Mishra, VP - Brand & Digital Marketing, Rainbow Group of Hospitals
Sastry Chemudupaty, Co-Founder, Universal Medrecordz
Pankaj Kedia, Senior Director, Qualcomm