• One On One Links Pvt Ltd: Encouraging MSME To Unleash Their Business Potential
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    One On One Links Pvt Ltd: Encouraging MSME To Unleash Their Business Potential

    In the present time where everything is revolving around technology; market surveys are also digitalizing their ways. In this process incorporating AI seems to be the most promising of the lot. AI combined with machine learning, helps researchers to streamline the core activities of market research like collection, analysis, and interpretation of relevant information at an unprecedented level. Thus, with the use of AI in market research, researchers can ensure better field management, frame more potent questionnaires, make sense of the monster called Big Data, and, finally, boost their creativity. But time is valuable and in a "busy" culture, surveys over fifteen minutes see higher dropout rates. While traditional qualitative research can be time-consuming and expensive, other methods...

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